Q4 2006 Market Intelligence Report
The Broadcast TV Industry
and Broadband Video:
Confronting New Challenges,
Embracing New Opportunities
List price: $1,500.00 (see below for special offer)
This 54-page report is based on briefings with nearly two dozen broadband video decision-makers in the broadcast industry (including networks, local stations and vendors), our analysis of broadband video initiatives found at the web sites of six primary English language commercial TV networks and the web sites of 50 local TV stations throughout the U.S., along with relevant third-party market research.
Report Overview
The broadcast TV industry's longstanding formula for success is under assault from new technologies and new consumer behaviors. In particular, broadband video holds the most disruptive potential for the industry since it is the first open video delivery platform. Yet broadband video also offers the broadcasters a significant range of new opportunities that the industry is beginning to exploit.
This breakthrough new report from Broadband Directions is the first-ever comprehensive analysis of how broadband video is disrupting the broadcast TV industry's traditional success formula and how the industry is responding. This report is packed with statistics, insights and examples of what is currently being done with broadband video by the major networks and a representative sample of local stations and what early best practices are beginning to emerge.
The report is filled with timely and relevant information, illustrative screen shots and quantitative charts detailing current market trends and insights gained from our briefings with broadcast industry executives. Further, the report explains new broadband video revenue-generating and viewer-retention opportunities and how the industry can execute on them. For industry executives tasked with charting broadband video strategies and execution plans, it is a must-read resource for better understanding how to compete in the broadband video era.
The report is also highly relevant for companies looking to partner with the broadcast TV industry, supply technology to it to support their broadband video initiatives, or to understand where the industry is heading.
What you'll learn from this report:
- What is the current Broadband Video FocusSM of the 6 major broadcast TV networks?
- Where are these networks prioritizing their resources?
- What broadband video strategies are local TV stations pursuing and what's working?
- Who are emerging as leaders and what are their best practices?
- Which business models are working so far and why?
- What are the larger broadband video trends in 2007 and where do broadcasters fit in?
- What are some of the key broadband video partnership opportunities for non-broadcasters and technology vendors to consider in working with the industry?
Who should be interested in this report:
- Executives at broadcast networks, local stations and parent groups who are responsible for online and broadband video initiatives
- Portals, search engines, aggregators
- Other video content providers (cable programmers, producers, studios, online publishers, sports leagues, newspapers, magazines, etc.)
- Incumbent video distributors (cable MSOs, satellite operators, telcos, etc.)
- Broadband ISPs
- Digital marketing and advertising agencies
- Brand marketers
- Technology vendors
- Investors, analysts, industry consultants
This report is also included as part of Broadband Directions' annual Broadband Video
FocusSM market intelligence service.
Special Offer — If you decide to subscribe to Broadband Video
FocusSM after purchasing this report, you will receive a full credit toward your annual subscription.
Money back guarantee — If you are not satisfied with this report, contact us within 30 days and we will provide you a full refund.
After reading the report you are welcome to call us to discuss it. We look forward to your thoughts and reactions!
Please contact us to learn more.
2Checkout.com, Inc. is an authorized retailer of Broadband Directions LLC.
