Directory of Market Intelligence Reports

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Q2 2007 The Top 40 U.S. Magazines and Broadband Video:
Learning to Thrive in a Multi-Platform World
Q1 2007 12 High-Potential Broadband Video Aggregators
of TV Programs and Movies
Q4 2006 The Broadcast TV Industry and Broadband Video:
Confronting New Challenges, Embracing New Opportunities
Q3 2006 The Top 75 Cable TV Networks and Broadband Video:
A New Revenue Engine Takes Shape
Q2 2006 The Top 40 U.S. Newspapers and Broadband Video:
Read All About It!
Q1 2006 How Broadband is Creating a New Generation of Video Distributors:
The Market Opportunity for Google, Yahoo, Microsoft, AOL, Apple and Others
Q3 2005 The Top 75 Basic Cable TV Networks:An Analysis of their
Broadband-Delivered Video Opportunities and Current Initiatives




Q2 2007 Market Intelligence Report



The Top 40 U.S. Magazines
and Broadband Video:

Learning to Thrive in a Multi-Platform World

List price: $1,500.00 (see below for special offer)

This 46-page report is based on our analysis of the web sites and broadband video initiatives of the top 40 U.S. magazines as measured by 2006 circulation revenue.

Report Overview

Broadband video offers the magazine industry, and the top 40 titles in particular, a once-in-a-generation strategic growth opportunity to leverage their incumbent audiences, trusted brands, editorial expertise and advertising relationships in this new medium. Though this report finds that many of the top 40 U.S. magazines have launched broadband video initiatives, relatively few of them appear to be investing adequately to fully capitalize on the business opportunity that broadband video presents.

This new report from Broadband Directions analyzes the extent to which each of the top 40 magazines is embracing broadband video. The report is filled with timely and relevant information, using insights and data gained from a thorough review of the top 40 magazines' web sites and broadband video initiatives.

The report is highly relevant for all magazine executives tasked with developing broadband video strategies and implementation plans, as well as all content providers looking to succeed in the broadband era.

What you'll learn from this report:

  • Why is broadband video such a significant strategic growth opportunity for the top 40 magazines?
  • Which of the top 40 magazines are currently offering broadband video?
  • Which of these magazines' broadband video efforts are most extensive and most likely to succeed?
  • Why are magazines so well-positioned to succeed in broadband video?
  • What are the 5 key strategies that magazines should be pursuing in broadband video?
  • What are the larger broadband video trends and how can the top 40 magazines leverage them?

Who should be interested in this report:

  • Magazine industry executives, particularly those with online/broadband responsibility.
  • All content providers seeking broadband distribution (e.g. TV networks, film studios, newspapers, online publishers, independents, etc.)
  • Broadband video aggregators, portals, search engines
  • Incumbent video distributors (cable MSOs, satellite operators, telcos, etc.)
  • Broadband ISPs
  • Digital marketing and advertising agencies
  • Brand marketers
  • Technology vendors
  • Investors, analysts, industry consultants





Q1 2007 Market Intelligence Report



12 High-Potential Broadband Video Aggregators of TV Programs and Movies

List price: $1,500.00 (see below for special offer)

This 64-page report is based on our analysis of the emerging market for broadband video aggregators and exclusive briefings with key executives at many of the companies covered.

Report Overview

Broadband video's open platform challenges incumbent video distributors of TV programs and movies in two ways. First, it empowers content providers to deliver their video direct to consumers. And second, it allows a new group of video aggregators to emerge, using distinctive technology and features to attract users. These new aggregators are aggressively expanding their content libraries and offering a combination of both consumer paid and advertising-supported business models. While it is still early in the game, their potential to challenge incumbent video distributors (e.g. cable and satellite operators, telcos) is significant, particularly as broadband delivery all the way to the TV crystallizes.

This new report from Broadband Directions analyzes how the market for broadband video aggregators is shaping up and identifies our top 12 picks as the highest potential broadband video aggregators of TV programs and movies. The report is filled with timely and relevant information, using insights and data gained from our briefings with industry executives. The report examines the criteria which we believe will separate the winners in this exciting new space.

The report is highly relevant not just for TV networks and studios, but also for all content providers looking to expand their distribution in the broadband era.

What you'll learn from this report:

  • What are the appropriate criteria to judge winners in this broadband video aggregation space?
  • Who are the top 12 high-potential broadband video aggregators?
  • What are the specific strengths and weaknesses of these 12 companies and how are they positioning themselves to succeed?
  • How do incumbent video distributors fit in?
  • Which business models are they using and why?
  • What are the larger broadband video trends and how are these 12 companies leveraging them?

Who should be interested in this report:

  • TV networks and movie studios
  • All content providers seeking broadband distribution (e.g. newspapers, online publishers, magazines, independents, etc.)
  • Broadband video aggregators, portals, search engines
  • Incumbent video distributors (cable MSOs, satellite operators, telcos, etc.)
  • Broadband ISPs
  • Digital marketing and advertising agencies
  • Brand marketers
  • Technology vendors
  • Investors, analysts, industry consultants





Q4 2006 Market Intelligence Report



The Broadcast TV Industry
and Broadband Video:

Confronting New Challenges,
Embracing New Opportunities

List price: $1,500.00 (see below for special offer)

This 54-page report is based on briefings with nearly two dozen broadband video decision-makers in the broadcast industry (including networks, local stations and vendors), our analysis of broadband video initiatives found at the web sites of six primary English language commercial TV networks and the web sites of 50 local TV stations throughout the U.S., along with relevant third-party market research.

Report Overview

The broadcast TV industry's longstanding formula for success is under assault from new technologies and new consumer behaviors. In particular, broadband video holds the most disruptive potential for the industry since it the first open video delivery platform. However, broadband vide also offers the broadcasters a significant range of new opportunities that the industry is beginning to exploit.

This breakthrough new report from Broadband Directions is the first-ever comprehensive analysis of how broadband video is disrupting the broadcast TV industry's traditional success formula and how the industry is responding. This report is packed with statistics, insights and examples of what is currently being done with broadband video by the major networks and a representative sample of local stations and what early best practices are beginning to emerge.

The report is filled with timely and relevant information, illustrative screen shots and quantitative charts detailing current market trends and insights gained from our briefings with broadcast industry executives. Further, the report explains new broadband video revenue-generating and viewer-retention opportunities and how the industry can execute on them. For industry executives tasked with charting broadband video strategies and execution plans, it is a must-read resource for better understanding how to compete in the broadband video era.

The report is also highly relevant for companies looking to partner with the broadcast TV industry, supply technology to it to support their broadband video initiatives, or to understand where the industry is heading.

What you'll learn from this report:

  • What is the current Broadband Video FocusSM of the 6 major broadcast TV networks?
  • Where are these networks prioritizing their resources?
  • What broadband video strategies are local TV stations pursuing and what's working?
  • Who are emerging as leaders and what are their best practices?
  • Which business models are working so far and why?
  • What are the larger broadband video trends in 2007 and where do broadcasters fit in?
  • What are some of the key broadband video partnership opportunities for non-broadcasters and technology vendors to consider in working with the industry?

Who should be interested in this report:

  • Executives at broadcast networks, local stations and parent groups who are responsible for online and broadband video initiatives
  • Portals, search engines, aggregators
  • Other video content providers (cable programmers, producers, studios, online publishers, sports leagues, newspapers, magazines, etc.)
  • Incumbent video distributors (cable MSOs, satellite operators, telcos, etc.)
  • Broadband ISPs
  • Digital marketing and advertising agencies
  • Brand marketers
  • Technology vendors
  • Investors, analysts, industry consultants





Q3 2006 Market Intelligence Report



The Top 75 Cable TV Networks
and Broadband Video:

A New Revenue Engine Takes Shape

List price: $1,500.00 (see below for special offer)

This 47-page report is based on an exclusive survey we conducted with broadband video executives at 42 of the top 75 cable TV networks, our observational analysis of the top 75 cable TV networks' web sites and broadband video initiatives and relevant third-party data.

Report Overview

Broadband video is red-hot. These days, everyone seems to be jumping on the broadband video bandwagon. One group of companies that is well-poised for eventual success with broadband video is the top 75 cable TV networks. Today 99%, or 74 of the top 75 cable TV networks, offer broadband video from their web sites.

In just the past year, cable TV networks have undergone a sea change in how they view broadband video. In our July 2005 report on this subject, many viewed broadband video as being primarily a device to promote on-air programming. Now broadband video is viewed as an important revenue-generating platform. In fact, our survey showed that a majority of these networks now consider broadband video to be their network's #1 strategic priority, far outpacing all other advanced services, including video-on-demand.

Of the 74 cable networks offering broadband video, 50 (68%) do so primarily to generate new revenue. Top cable TV networks are boosting their investments in new broadband-centric video content, striking new distribution deals and harnessing new technologies.

Yet, this report also reveals that top cable TV networks are pursuing their broadband initiatives with great care to observe conditions set forth in existing carriage agreements with cable TV and satellite operators. Many executives noted that these distributors provide a crucial revenue stream to their networks, which they are reluctant to disturb.

This exciting new report from Broadband Directions is the most comprehensive analysis of the top 75 cable TV networks' broadband initiatives. It is filled with critical statistics gleaned from both our exclusive survey and observations of the top 75 networks' web sites. The report also contains an analysis of the broadband video market, a description of upcoming trends, and examples of current best practices. Taken together, the report is a must-read for anyone in the cable TV industry and related industries such as advertising, technology, content and distribution.

What you'll learn from this report:

  • What are top cable TV networks' broadband video strategies?
  • What are the key challenges to these networks' success with broadband video?
  • Which business models are these networks pursuing to support their broadband video initiatives?
  • What are these networks' near-term priorities?
  • Why are cable networks so well-positioned to succeed in broadband video?
  • What are the early best practices to be gleaned from these networks' activities?

Who should be interested in this report:

  • Cable TV network executives, particularly those responsible for online and broadband video initiatives
  • Portals, search engines, aggregators
  • Content providers (producers, studios, online publishers, sports leagues, newspapers, magazines, etc.)
  • Incumbent video distributors (cable MSOs, satellite operators, telcos, etc.)
  • Broadband ISPs
  • Digital marketing and advertising agencies
  • Brand marketers
  • Technology vendors
  • Investors, analysts, industry consultants





Q2 2006 Market Intelligence Report



The Top 40 U.S. Newspapers
and Broadband Video:

Read All About It!

List price: $1,500.00 (see below for special offer)

This 56-page report is based on our analysis of the web sites of top 40 newspapers (as measured by weekday circulation), briefings with nearly two dozen newspaper industry executives responsible for their newspapers' web sites and/or video initiatives, and relevant third-party market research.

Report Overview

If you thought traditional print journalism and broadband-delivered video don't mix, think again.

Newspapers have a long, proud history and a track record of high-impact investigative journalism, helping expose and explain critical events to their readers. Their role in our open, democratic society is invaluable. Yet, newspapers are perceived by many to be dinosaurs of another age, as their time-fixed publication schedules, top-down, staid cultures and finger-blackening products are seemingly out of date in the on-demand, blog-crazed, digital media-driven world we now live in.

Meanwhile, broadband video has cracked open the video distribution value chain, creating significant opportunities for startups and non-video media companies, like newspapers, to capture value. Many newspapers now recognize how broadband video allows them to re-energize their brands and importantly, to reconnect with younger audiences and offer compelling opportunities to their advertisers.

This first-of-its kind report provides essential information for anyone in the newspaper industry charged with establishing a broadband video strategy and execution plan. It is packed with timely and relevant information, quantitative charts detailing current market trends, illustrative screen shots and insights gained from our briefings with newspaper industry executives.

It is also highly relevant for companies looking to partner with newspapers, supply technology to them to support their broadband video initiatives, or to understand where the industry is heading.

What you'll learn from this report:

  • Which newspapers are emerging as leaders in broadband-delivered video?
  • What kind of video is being offered — local or national, features or news, original or licensed?
  • What are the early best practices to be learned from these newspapers' activities?
  • Are business models beyond advertising likely to emerge?
  • What are the larger broadband video trends and how do newspapers fit in?
  • What are some of the key broadband video partnership opportunities for non-newspaper companies and technology vendors to consider in working with newspapers?

Who should be interested in this report:

  • Newspaper executives, particularly those responsible for online and video initiatives
  • Portals, search engines, aggregators
  • Video content providers (cable programmers, producers, studios, online publishers, sports leagues, newspapers, magazines, etc.)
  • Incumbent video distributors (cable MSOs, satellite operators, telcos, etc.)
  • Broadband ISPs
  • Digital marketing and advertising agencies
  • Brand marketers
  • Technology vendors
  • Investors, analysts, industry consultants





Q1 2006 Market Intelligence Report



How Broadband is Creating a
New Generation of Video Distributors:

The Market Opportunity for Google, Yahoo, Microsoft, AOL, Apple and Others

List price: $1,500.00 (see below for special offer)

This 90-page report is based on briefings we conducted with executives responsible for the video initiatives at Google, Yahoo, MSN, AOL and other leading companies.  We have combined insights gained from these briefings with our own market observations, relevant market research and forecasts, appropriate strategic frameworks, and discussions with market participants.

Report Overview

Broadband-delivered video represents a paradigm change for all of the players in today's video distribution value chain. For the first time in history, video content providers have the technical ability to deliver high-quality video directly to their intended audiences, without a business relationship involving a third-party distributor.

Broadband's open distribution capability has already spurred many content providers to launch direct-to-consumer broadband video initiatives of their own. These activities are having a huge impact on the video distribution value chain, and are raising significant questions about how distributors create value for themselves in a broadband-enabled world.

We believe that a group of aspiring video distributors and aggregators has emerged as being particularly well-positioned for success. This "Group of Five" — Google, Yahoo, Microsoft, AOL and Apple — as well as other broadband portals, each bring a particular set of assets and audiences to the video distribution and aggregation challenge. They are leveraging these to pioneer new business models and video delivery strategies.

This comprehensive report is timely and relevant for all participants in the video value chain.

What you'll learn from this report:

  • Why is broadband so disruptive to today's video distribution value chain?
  • What are the key challenges to broadband video distribution's future success?
  • Who are the three most influential constituencies and what are their expectations of future video distributors?
  • Why are the "Group of Five" companies and other broadband portals so well-positioned to benefit from the shift to broadband delivery?
  • How do the "Group of Five" and other broadband portals' capabilities rate?
  • What are the "Group of Five" companies doing to pursue the video distribution opportunity and what initiatives are they planning?

Who should be interested in this report:

  • Portals, search engines, aggregators
  • Video content providers (cable programmers, producers, studios, online publishers, sports leagues, newspapers, magazines, etc.)
  • Incumbent video distributors (cable MSOs, satellite operators, telcos, etc.)
  • Broadband ISPs
  • Digital marketing and advertising agencies
  • Brand marketers
  • Technology vendors
  • Investors, analysts, industry consultants





Q3 2005 Market Intelligence Report



The Top 75 Basic Cable TV Networks:

An Analysis of Their Broadband-Delivered Video Opportunities and Current Initiatives

Report Overview

For the first time in history, cable TV networks, and in fact all video content producers and aggregators have the technical ability to deliver high-quality video directly to their intended audiences, without a business relationship involving a third-party distributor. Interest in broadband video is being driven by fundamental audience viewing habits that are shifting in favor of online consumption. The savviest basic cable TV networks' executives now understand this, and are beginning to invest accordingly.

This report analyzes the broadband video initiatives of the top 75 basic cable TV networks as of June, 2005. It includes a quantitative compilation of observations of these 75 web sites, including the number of them that offer broadband video, whether the video is revenue-generating or promotional, if it's revenue-generating, what business model is being used (e.g. advertising, subscriptions, none), which encoding technology is used, plus lots of other useful data on the top 75 basic cable TV networks' broadband video initiatives.

The report also describes current best practices for each business model and provides many screen shots as illustrations.

This comprehensive report is timely and relevant for all participants in the video value chain.

What you'll learn from this report:

  • Which top cable networks are pursuing broadband-delivered video initiatives?
  • What are the purposes of these initiatives - promotional, advertising, subscription or commerce?
  • What are the early best practices to be gleaned from these activities?
  • Insights into ad-supported v. subscription model on-demand initiatives
  • What advertising models are emerging?
  • What are the larger cable industry trends and how does broadband video fit in this environment?
  • Why are basic cable TV networks so well-positioned to benefit from the shift to broadband?

Who should be interested in this report:

  • Cable TV network executives - online, marketing, business development and others
  • Incumbent video distributors (cable MSOs, satellite operators, telcos, etc.)
  • Broadband ISPs
  • Portals, search engines, aggregators
  • Video content providers (producers, studios, online publishers, sports leagues, newspapers, magazines, etc.)
  • Digital marketing and advertising agencies
  • Brand marketers
  • Technology vendors
  • Investors, analysts, industry consultants





Special Offer — If you decide to subscribe to Broadband Video FocusSM after purchasing one of these reports, you will receive a full credit toward your annual subscription.

Money back guarantee — If you are not satisfied with these reports, contact us within 30 days and we will provide you a full refund.

After reading the report you are welcome to call us to discuss it. We look forward to your thoughts and reactions!


Please contact us to learn more.


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